How do you like me now?*
There’s more to retail success than Black Friday. Best Buy works hard to generate interest online and in-store year round. For instance, take these promotional lookbooks for Father’s, Day, Graduation and the Summer Entertainment Season. They were thoughtfully designed to work as a shoppable digital version and a traditional print catalog. Between the two of us we wore the hats of creative director, photo art director, designer and copywriter… but never all at once. That would look funny.
*The CYA. This project was completed while we were employed by another agency. The actual client relationship belongs/belonged to them… the ideas, however, definitely belong to us.