LensCrafters, Pearle Vision, Target Optical

Luxottica

In sharp focus*

If you own glasses or sunglasses, they’ve got you… and they plan to keep you. Eyewear juggernaut Luxottica is intergalactic. Their eyeglass brands (Ray-Ban, Oakley, Coach, etc.) and optical shops (PearleVision, LensCrafters, Sunglass Hut, Target Optical… among others) generate around $10 billion annually. One of us spent more than 4 years developing creative strategy, design and messaging for Luxottica’s CRM-based email and direct mail efforts.

*The CYA. This project was completed while we were employed by another agency. The actual client relationship belongs/belonged to them… the ideas, however, definitely belong to us.