Who better to own National Bubble Bath Day than Mr. Bubble?
Mr. Bubble bath products have a long history of bringing fun to bath time. Leveraging their family-oriented legacy, Ostrom Creative proposed a 10-day social media-based celebration of NBBD that encouraged audience participation and interaction.
Empathy and caring are core attributes of the brand, so we incorporated a charitable component in the initiative. We aligned our efforts with kids who could use a hug—and a good old-fashioned bubble bath—by teaming up with Ronald McDonald House Charities–Upper Midwest.
With a goal of raising $10,000 for RMHC–UM, we launched BubbleBathDay.com and asked, “Do you know someone who deserves a bubble bath?” Users made nominations, entering a sweepstakes to win bubble bath for a year. For each nomination, Mr. Bubble donated $1. A Facebook initiative invited users to apply a profile-picture frame using #everybubblecounts to donate an additional $1 and enter to win a single bottle.
NATIONAL CAMPAIGN – WEBSITE DESIGN & DEVELOPMENT – CONTENT GENERATION – PHOTOGRAPHY – SOCIAL MEDIA – EVENT PLANNING