Asian with a twist.*
P.F. Chang’s prides itself in keeping things fresh. Its inventive menu of Asian-inspired cuisine is constantly changing. For Summer 2014, the menu was built around the idea of “unexpected twists” to old favorites. The initiative called for consumer advertising, new menus, emails and a social media tie-in.
Writer Credit: Darcy Clemenson
*The CYA. This project was completed while we were employed by another agency. The actual client relationship belongs/belonged to them… the ideas, however, definitely belong to us.